It’s easy to get caught up in the fact that we own banks now, Iceland won’t give us our money back and our entire future rests on a bunch of people who got us into this mess in the first place, but we do have some good news!

Our client, East Sussex County Council, has been shortlisted for Best Employer Brand in the Personnel Today Awards. We’ve been working with the guys at East Sussex for the past year to develop their message, their identity and their media channels and it’s great to see them recognised in this way. I think it’s fair to say that the traditional stereotype of public sector = boring work and private sector= exciting work is well and truly dead. It all comes down to a cultural fit, a partnership and a vision. East Sussex is up against some stiff competition but we’ve got a lot of faith in the work, so we’ll find out in November if they win. Satty will be there on behalf of all of us and also drinking for all of us, hopefully East Sussex will still be a client the next morning.

Anyway, a full case study with all of the work will be up soon. In the meantime, check out www.worthwhilework.co.uk for a taster and go to www.personneltodayawards.com to see the shortlists.