As copywriters, we wander through a world of misused possessive apostrophes and plural versus singular debates. It seems that most sign writers have a real problem with grammar, I’d say at least 30% of signs I see ignore the possessive apostrophe.

But the funny thing is that, as copywriters, we try and stretch the rules of grammar. Anyone who started writing ads for schools has had the ‘don’t start a sentence with And’ argument with a headteacher. The purpose of copy is to engage, communicate and excite. Some ‘rules’ are actually stylistic myths.

Anyway, to my point. Lyn, our production manager and the best proof reader I’ve ever seen, sent me these links to answer some common questions. Although we’re professionals at this, we still sit around and debate the merits of certain rules. Sometimes it sounds wrong, but is actually right. Anyway, you may find these useful.

http://www.ehow.com/how_2182961_use-correctly.html
http://www.apostrophe.fsnet.co.uk/
http://www.economist.com/research/styleGuide/