We’re all looking forward to Tuesday 6th May when we welcome the arrival of Rachel Coward as a new Account Manager. Rachel has been a key contact of ours at the Southern Daily Echo for several years and knows the local recruitment market like the back of her hand, inside out and back to front…and who knows, maybe forwards too. Anyway, she’ll be going through a thorough Lawton Communications Group induction and after that will be working with one or our teams on all aspects of our clients’ business. Good luck, Rachel!

As copywriters, we wander through a world of misused possessive apostrophes and plural versus singular debates. It seems that most sign writers have a real problem with grammar, I’d say at least 30% of signs I see ignore the possessive apostrophe.

But the funny thing is that, as copywriters, we try and stretch the rules of grammar. Anyone who started writing ads for schools has had the ‘don’t start a sentence with And’ argument with a headteacher. The purpose of copy is to engage, communicate and excite. Some ‘rules’ are actually stylistic myths.

Anyway, to my point. Lyn, our production manager and the best proof reader I’ve ever seen, sent me these links to answer some common questions. Although we’re professionals at this, we still sit around and debate the merits of certain rules. Sometimes it sounds wrong, but is actually right. Anyway, you may find these useful.

http://www.ehow.com/how_2182961_use-correctly.html
http://www.apostrophe.fsnet.co.uk/
http://www.economist.com/research/styleGuide/